To say Facebook understands their customers is an understatement. Let’s be honest, the information that we all too freely give them on a daily basis, means that in many cases they know more about us than what we actually do!
Information Given Freely
They know when we’re in a relationship and when it’s started to get complicated. We tell them what kind of music we like and what movies we’re going to see. We ‘Like’ the business models that appeal to us, and share the pictures we think are humorous or attractive.
If your business targets a specific niche or the local community, Facebook could quite possibly be a great opportunity for you to engage with potential clientele – especially by connecting with like-minded people through specialised Facebook Groups.
There are literally hundreds of Groups to join, from Mummies Groups, Environmental Groups, Local Professional Groups, Local Community Groups, Sporting Groups and so forth. There are literally a myriad of groups targeted at different segments.
How do Facebook Groups Benefit your Business?
Facebook groups help you target a specific group. They also give you the opportunityRead more
LinkedIn is the social media platform for professionals who are looking to increase their professional network, whether it be to help build their business, find a new job or to recruit staff.
LinkedIn is a great resource for individuals to connect with other like-minded professionals; to share information and to building valuable connections. Members can also join groups that are relevant to their career – a great tool to use as a focus group, market research or to share knowledge and ideas. Groups can really help to make an impression.
Here areRead more