Keeping Google My Business Listings Active
If Google’s local search is important for your business, then chances are you have already set up your listing on Google’s My Business (previously known as My Places), if you haven’t, then I suggest you get online now and set it up.
Avoid a Suspended or Deleted Account
What you may not realise however, is that Google may delete or suspend your account if they deem it to be inactive.
So what could be constituted as an inactive account?
- Incomplete listing
- Limited photos
- Incorrect information
- Account not access for long periods of time
Great for Local Searches
Google My Business is a great way for businesses to attract local online search traffic for free. By simply investing 20-minutes of your time you can have a listing set up, and then all you have to do is wait for the PIN to be sent to your address (though sometimes they will verify it through Google Analytics or a simple phone call) - giving you the means to verify your account.
Keeping your Profile 'Active'
Going forward, there are a few things you can do to show Google that you are still a viable business, they include:
- Adding regular pictures of your products, services, team or offices
- Scheduling and publishing posts – share blogs, new services or pages from your website.
- Update your company’s profile
- Get your customers to give you a review
- Use your Google+ account and connect with other profiles
- Join Communities on Google Plus
Setting aside 10-30 minutes a week to focus on your Google My Business and Google Plus profiles will help to ensure you have an up-to-date and accurate profile that will be better optimised for Google searches, and you will also effectively build this incredible powerful social network to work to your advantage. Simple really.