In October 2015, Facebook officially Friended Instagram (in terms of advertising, they’ve always been somewhat linked). You can now link your advertisements to Instagram through your Facebook Management portal; making it easier for marketers and business owners to manage their social media advertising. What is so good about Facebook and Instagram? According to Social Media [...] Read more

Understanding the Service you are Outsourcing

As a marketing professional, I have always liked to get at least a basic knowledge of the areas we tend to outsource, just so I know what I am talking about when dealing with contractors, and also so they can’t pull the wool over my eyes.

One of the areas I made a point of really getting a broader understanding (to the extent that it became an absolute passion and is now one of my product / service offerings) is website design and development.

Web Design: A

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Once you have a business up and running, you should really get your My Business set up and verified on Google.

Why is this so Google My Business so important?

Have you ever noticed when you do a local search a list of businesses come up within that region with Google Pins and a map next to it? In most cases, these businesses are listed because they have set up a listing in Google’s My Business. See the picture below – it shows the search results for “Hairdressers Pacific Pines”. NV Marketing

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To say Facebook understands their customers is an understatement. Let’s be honest, the information that we all too freely give them on a daily basis, means that in many cases they know more about us than what we actually do!

Information Given Freely

They know when we’re in a relationship and when it’s started to get complicated. We tell them what kind of music we like and what movies we’re going to see. We ‘Like’ the business models that appeal to us, and share the pictures we think are humorous or attractive.

On

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If your business targets a specific niche or the local community, Facebook could quite possibly be a great opportunity for you to engage with potential clientele – especially by connecting with like-minded people through specialised Facebook Groups.

There are literally hundreds of Groups to join, from Mummies Groups, Environmental Groups, Local Professional Groups, Local Community Groups, Sporting Groups and so forth. There are literally a myriad of groups targeted at different segments.

How do Facebook Groups Benefit your Business?

Facebook groups help you target a specific group. They also give you the opportunity

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